Tuesday, September 26th, 2017

Expert advise for MIS and MBA admissions

January 26, 2012 by app2usadvisor  
Filed under Interviews

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When students first decide to study in the US, they know very few role models from whom to draw inspiration from. app2us consistently highlights such examples – one is Dr. Sunil Mithas, B-School Professor and author of the “Digital Intelligence” book. We discussed about his book and his academic interests. He was also kind enough to share some insights from the MBA and MIS admission processes, which woould directly benefit our readers. 

Dr. Mithas worked in the most admired business group of India – the Tata group for about a decade and then decided to pursue his PhD from Ross School of Business, University of Michigan. At the end of his PhD, largely due to quality research work and publications, he was a much sought after candidate for the Assistant Professor position. He is now an Associate Professor at the Smit School of Business, University of Maryland, College Park. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. His book titled “Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age” is creating a buzz these days and we decided to interview him earlier this week for the app2us inspirational interview series. 

Dr. Mithas said, “It is likely that those graduating from say top 50 programs may have higher earnings (but they also cost more) than those graduating from say lower ranked programs, but I am yet to see any definitive study documenting higher returns for those graduating from the most expensive programs. In general, rankings are very noisy measures of a school’s quality.” About the book, he says, “The 4D framework for governance of digital resources focuses attention on four salient dimensions: decision rights, dollars, department role and configuration and delivery of IT services. It is important for firms to get the configuration of these four aspects of governance right vis-a-vis a firm’s strategy. From a top management perspective, I will first start with determining dollars or overall investment levels in IT consistent with a firm’s strategy as I discuss in the book.” The complete interview is published here 


According to him, the book is intended for general managers and students who want to improve their digital intelligence or digital IQ. The book espouses the belief that ITracy is an important competence that global leaders need to have in today’s economy to become more productive and informed members of the society and to enhance the performance of their organizations. The book lays out the most basic competencies and skill sets for thinking about IT and IT-enabled changes that all managers should have. The book can be purchased at Amazon.com
or Createspeace 

app2us.com recommends the book for any MBA or MIS student who wants to understand the importance of IT to the success of business. It is also recommended as a casual reading for CS and CE students to better understand the real life applications of all their research. If you are a twitter user, you can follow app2us at twitter.com/app2us and Dr. Sunil Mithas at twitter.com/ITisIMP 

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